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Joan Smalls Shares How to Wear Lingerie IRL

July 12, 2018

JoanSmalls X Smart&Sexy Joan Smalls wants you to feel like a supermodel, no matter your size or shape. “When I learned about how inclusive Smart & Sexy was—how it embraces all shapes and sizes—it spoke to me because I know not everybody is shaped like me,” the Set It Up actress told E! News, referring to […]

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Rihanna Shares Her Tips on How to Feel Confident in Lingerie

May 11, 2018

Even if “chains and whips” don’t excite you, Rihanna‘s new lingerie line will. Ahead of the Savage x Fenty launch—which ranges from lightweight T-shirt bras to crotch-less panties—E! News caught up with the “S&M” singer at the brand’s Brooklyn pop-up Thursday night to find out how to embrace Riri-status confidence. Step one: Treat yourself…before anybody […]

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What Rihanna's New Lingerie Line Could Look Like

March 14, 2018

All of your wild thoughts are coming into fruition. Rihanna is expanding her fashion and beauty empire with a new lingerie collection. The Fenty creator has been working with TechStyle Fashion Group, which oversees Kate Hudson‘s Fabletics, Shoedazzle (co-founded by Kim Kardashian) and JustFab, for over a year, as reported by WWD.  Based on the parent company’s current portfolio, it’s […]

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How to Wear Lingerie Out Like Kim Kardashian, Bella Hadid & More

January 31, 2018

Ron Asadorian / Splash News Some things are just not meant to live solely in the bedroom.  There’s a reason why lingerie is made with so much thought and craftsmanship these days, and it’s not just to please your significant other on Valentine’s Day. Like any beautiful garment, some bras, bralettes and bodysuits are meant […]

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Brooke Shields Models Sexy Calvin Klein Lingerie 37 Years After Iconic Jeans Ads

June 30, 2017

Brooke Shields is back in her Calvins. In 1980, at age 15, Shields became famous after she appeared in a sexy and suggestive print ad and commercial campaign for Calvin Klein Jeans. In the ads, she says, “You want to know what comes between me and my Calvins? Nothing.” They caused controversy and even spurred a couple […]

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Kendall Jenner Strips Down for La Perla's Latest Pop Art-Inspired Lingerie Campaign

May 17, 2017

Kendall Jenner is taking it all off—actually just most of it — for La Perla’s eye-popping Pre-Fall 2017 Campaign. The colorful campaign features a kaleidoscopic world designed by La Perla Creative Director,Julia Haart, and was inspired by the art of Georgia O’Keeffe and Peter Max. The supermodel showed off her phenomenal form in the psychedelic shoot, […]

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Here's Emily Ratajkowski Walking Through the Streets of New York in Lingerie

March 14, 2017

Good morning, New York! Emily Ratajkowski dared to bare in her newest campaign for DKNY’s Spring/Summer 2017 intimates, hosiery and sleepwear campaign. The 25-year-old model stuns in both black and white pieces of lingerie while lounging in bed, but it’s the fashion campaign’s accompanying video that really makes jaws drop (and cars crash!). Ratajkowski wakes […]

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Jourdan Dunn Models Her Own Branded Sexy Lingerie From Her New Collection for Missguided

March 6, 2017

LON DUNN + MISSGUIDED by Jourdan Dunn Jourdan Dunn is putting her own stamp on sexy. The British model, who has walked the Victoria’s Secret Fashion Show runway three times, poses in her own branded black lingerie and other apparel in ads for her new collection for the British fashion retailer Missguided. In one ad, made available exclusively to E! News, […]

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Just in Time for Valentine's Day, Shop Beyoncé's Pregnancy Lingerie Style

February 2, 2017

Talk about a twofer. Beyoncé didn’t just bless the world with baby news today, she just set the standard for everyone’s go-to Valentine’s Day gift: lingerie. Sitting pretty in a flower bed, the expectant mother of twins took to Instagram to flaunt her growing belly in a burgundy Agent Provocateur underwired bra and high-waisted, powder-blue […]

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Kendall Jenner Models Feminist Lingerie for La Perla

November 10, 2016

Kendall Jenner is embracing her feminine side in La Perla’s latest campaign. Wearing looks from the Spring 2017 collection, Jenner—plus fellow supermodels Isabeli Fontana and Liu Wen—poses for photographer Steven Klein. Art director Fabien Baron came up with the ads’ concept: “The liberation of every woman from the need to suffer for beauty.” La Perla’s […]

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