Published on April 30th, 2015 | by0
See Rihanna's First Ad for Puma After Being Named Creative Director for the Brand!
Wed., Apr. 29, 2015 4:04 PM PDT
Rihanna looks fit to, well, workout in her debut ad for Puma!
The singer, who was announced as creative director for the women’s training line back in December, is also starring in the brand’s latest campaign for its new sneaker rollout, where she strikes an athletic pose in leggings, a crop top, visor and the ultra-fitness chic Pulse XT sneakers. Puma released the ad over Instagram earlier today.
“An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT,” read the Instagram caption, which showcased RiRi’s rock-hard figure. As you might remember, Puma tapped Rihanna for the creative director role to create new styles for the brand’s portfolio, as well as serve as an advisory eye for Puma’s existing products.
“Signing Rihanna is a fantastic step for Puma,” Puma’s chief executive officer Bjørn Gulden told WWD at the time of the announcement. “Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.”
So far, we have to agree.
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