Thu., Jul. 30, 2015 5:00 PM PDT
Nikko La Mere/Footwear News
That’s right: The Jenner gals are embarking on their latest foray in the fashion world with their first signature shoe line under the Kendall + Kylie brand (previously, they collaborated with Steve Madden on a capsule collection of covetable footwear). The eponymous addition isn’t just narrowed to shoes, however, with a line of bikinis and apparel also set to hit stores spring 2016.
As for that sleek new footwear, the heels are every inch as chic as the sisters themselves. Lace-up black booties, platform shoes and white closed-toed pumps make up just some of the styles in their new line. And by the looks of it, there’s only one pair of flats in the entire collection, which may have more to do with Kylie’s own preferences than anything else.
“I don’t wear flats. Ever. I don’t own a pair, not even gladiators,” she told Footwear News. “Just a few sneakers, that’s the only time I’ll wear a flat…Heels make me feel so much better. I’m not as skinny as Kendall, so when I am in heels, it makes my legs look longer and slimmer.”
Kendall adds that while the sisters in the Kardashian-Jenner clan all have “similar styles,” their tastes are decidedly different. Like, for example, the leggy supermodel loves her some flat shoes. Both sisters are fairly obsessed with shoes by Gianvito Rossi and Azzedine Alaïa, and Kendall has a newfound penchant for Manolo Blahnik (ah, there comes a day in every young It Girl’s life).
“The time is different. [Mary-Kate Olsen and Ashley Olsen] were the first to do it, but these girls take it to a whole other level with social media and how they market themselves. Their accounts are so them. Nothing is contrived about it. When you look at how big they are and their reach, it’s refreshing to believe it’s actually, genuinely coming from them,” Kendall + Kylie Creative Director Chelsea Santry said about the new collection.
“Our collections have evolved with us and our fans,” Kylie dished. “It’s fun because the clothes and shoes we have created are so much different than what we would have done two years ago.”
Even with the ever-evolving social media landscape maximizing Kendall and Kylie’s stance in the retail world, the girls still manage to be very hands-on with their lines (while letting their collective 72 million followers in on what’s to come).
“We visited the [sampling] factories on Long Island. That was amazing—there are so many elements that go into shoes,” Kylie added. The results? A spring shoe range that includes 70 (read: 70) different styles harking to a “sexy dress and casual cool” theme.
Eager to slip your feet into Kendall and Kylie’s shoes? Then you’ll have to get in line behind Taylor Swift , Gigi Hadid and Hailey Baldwin, who’ve already pre-ordered their picks from the collection (the Jenner sisters have set those bestie boxes aside with pink post-it labels).
“People we know who support us wouldn’t wear something if they didn’t like it,” Kendall said.
Tune in to E! News at 7:00 p.m. and 11:30 p.m. tonight for more on the Jenners’ new collection!
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