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Ashley Graham's Newest Lingerie Campaign With Boudoir Collection Is the Sexiest Thing You'll See All Day–Take a Look!

Ashley Graham

Ashley GrahamAshley Graham Lingerie

And just when we thought Ashley Graham‘s lingerie ads couldn’t get any hotter.

It’s well-known by now that the brunette beauty has partnered with Canadian retailer Addition Elle to launch the Modern Boudoir collection—but now the collection is set to be released in the United States. Even better? For the first time ever, Addition Elle and Ashley Graham Lingerie will be presenting their collections at New York Fashion Week at KIA STYLE360 this September, which means Ashley will be joining the ranks of Lauren Conrad and Carrie Underwood as anticipated NYFW newcomers.

The ads for the holiday collection are just as sexy as the first release from the line or, if we’re being totally honest, maybe even a little sexier. In one snap Ashley poses in a curve-hugging bustier and coordinating garter belt. To top it off, the model sports a brick-red lip, which completes the picture, well, perfectly.

PHOTOS: See Ashley’s first skin-baring Modern Boudoir ads

Ashley GrahamAshley Graham Lingerie

A second ad shows Ashley reclining on—where else?—a bed, sporting a sheer, lacy halter bra featuring a peekaboo keyhole cutout and matching panties.

Graham opened up to E! News about the collection and the expectations she faces as one of the major faces of the body positivity movement. For that and more details straight from Ashley, check out the video below!

Ashley’s sultry line will debut in October at AdditionElle and Nordstrom.

PHOTOS: Best body diversity and plus-size model campaigns


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E! Online (US) – Style

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